Shane & Raena Mutz started Roxy’s Ice Cream Social via a (now iconic) food truck in the spring of 2012. The idea was to create a unique dessert experience in Oklahoma City. The pair set out to create something different, with never seen before takes on a classic food truck staple: ice cream. Roxy’s offers classic dessert flavors with a twist. A bit of nostalgia mixed with a modern, craft food approach. 

But why ice cream? Because everyone (kids and adults) loves the ice cream van driving through their neighborhood. Raena has fond memories of ice cream as a special treat for her family when growing up. These ideas drove the development of Roxy’s from an idea to a food truck to (now) four brick-and-mortar retail shops. The first shop was opened in the Plaza District because the food truck had been successful there.

​

Shane & Raena make ice cream every day (by hand) with the highest quality local products. They started with classic flavors, but experiment with new concepts and combinations regularly. Having the retail shops has created the opportunity to try new flavors as well as adding non-ice cream teams like cookies and the cane sugar soda line. All made fresh in-house daily. 

​

Starting a new business, adding locations and expanding product lines is always a risky proposition but Shane & Raena feel Oklahoma City supports local businesses really well. The two try to give back to the community as often as possible through special events, fundraiser nights and Live On The Plaza. 

​

But who’s Roxy, the namesake of the brand? Roxy is Shane & Raena’s spunky Great Dane. She has a brother named Zeus. Everything they do is a family affair. Roxy's Ice Cream Social is a new take on an old classic, but also a labor of love for Shane & Raena.